Every year, Apple turns the logo red in its retail stores to show the seriousness of the company against fighting AIDs. Apple has done the same today in its retail stores ahead of World AIDs Day on December 1st.
Apple is currently the largest corporate donor for ‘Product (RED)’ and donates a part of revenue generated through selling the ‘Product (RED)’. Apple has been doing this since 2012 and releases a RED iPhone to contribute to the cause.
Apple employees at its retail store will be provided with a red t-shirt to wear during World AIDs Day. Apple has already announced to donate $1 against every Apple Pay transaction.